Catchment

SOURCE: CACI

Total Catchments (by drive-time)

10 minute: 55,705
20 minute: 86,176
30 minute: 153,214

Detailed Analysis - 20 minute catchment

Group types

"Prosperous Professionals" 173% higher than UK average.
"Affluent greys " 198% higher than UK average,

Total Weekly Expenditure in 20 minute catchment ( '000) in key target areas

• Paint, wallpaper, timber 121, 109% higher than UK average.
• Equipment hire 116, 111% higher than UK average.
• House maintenance 176, 108% higher than UK average.

Population detail

• "Wealthy mature professionals" 118% higher than UK average.
• "Older affluent professionals " 195% higher.
• "Young educated workers, flats" 622% higher.
• "Older professionals, suburban homes" 232% higher.
• "Farming communities" 314% higher.
• "Well-off working families with mortgages" 126% higher.
• "Old people, detached homes 141 % higher.
• "Older families, prosperous suberbs " 131% higher.